The operation ran from the last 16 all the way to the final. Before selected games, the audience could submit their questions via the orderable tube kit (containing a green screen and instructions) or in Heineken bars and pubs before Champion’s League matches. Those who had submitted questions, as well as the millions of viewers of the post-Champion’s League match talk shows, could see their questions being answered by football legends on live TV after the match. The talk shows aired on Mediaset’s “Canale 5”, the only unencrypted broadcaster of Champion’s League matches in Italy.Results
Problema
In “The Live Tube”, viewers were given the once in a lifetime opportunity to ask stars of the Champion’s League the questions they’d always wanted answers to on live TV during the post Champion’s League match talk show. Fans were invited to record their questions beforehand, either through a Heineken branded kit containing a green screen, which could be ordered online, or in special booths set up in Heineken bars and pubs. Of the selected videos, the fans were extrapolated from the green screen and their likenesses broadcast as if they were asking their question live from the Heineken-branded studio. Their questions, and the live responses of the footballers, were seen by millions of Italian football fans.
Risultato
13.7 Million Tv Viewership 12.834 Question Recorded 52.5 Million Reach 12.200 Mentions #championthematch 750.000 facebook views 2188 facebook likes 2857.000 reach on FB
