Ekstra Bladet - "Unmasking a Racist Agenda"

Accenture Song DK

Accenture Song DK Copenhagen, Danimarca

35761

Titolo	Unmasking a Racist Agenda
Agenzia	Accenture Song DK
Campagna	Unmasking a Racist Agenda
Cliente	Ekstra Bladet
Marca	Ekstra Bladet
Data di Prima Diffusione/Publicazione	2018 / 9
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Trama	In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution. Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda. Digital advertisement created by Hjaltelin Stahl, Denmark for Ekstra Bladet, within the category: Public Interest, NGO.
Tipo di Media	Interattivo
Lunghezza	162 seconds
Creative Lead	Kenneth Kaadtmann
Art Director	Sune Overby
Art Director	Karl Kristian Krarup Kjær
Copywriter	Kenneth Kaadtmann
Copywriter	Niels Heilberg