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Pedro Varela
Pedro Varela
Director at Blanche Filmes
Lisboa, Portogallo
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TitoloMeo Christmas
Agenzia
Campagna Meo Christmas
Cliente Altice
Marca MEO
Data di Prima Diffusione/Publicazione 2022 / 12
Settore Advertising Agencies
Filosofia A Christmas campaign with a universal cause. A cause that we all already feel in one way or another in our daily lives.The world has a communication problem. Thanks to technology, it has never been so easy to get in touch with other people. But still, we have never been so closed when it comes to our own opinions.Everything is offensive, everything is polarising. From racial issues to religion, from politics to football. There is no empathy for new ideasIn our film, two iconic movements serve as a satire on our society today. But Christmas is the perfect time to become more human. And if there is one quality that makes us human, it is the ability to open our hearts to other ways of thinking.With an arrangement based on the soundtrack composed over 100 years ago by Ukrainian composer Mykola Leontovych, MEO stands on the side of freedom of expression. A fundamental value of all of us.HO HO HO or NO NO NO. May our right to differences never make a difference.
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