| Titolo | Couch Converter |
| Agenzia | Ogilvy Paris |
| Campagna | Couch Converter |
| Cliente | Nestlé Waters |
| Marca | Vittel |
| Posted | Giugno 2014 |
| Settore | Acque minerali con gas |
| Filosofia | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Chris Garbutt |
| Creative Director | Thierry Chiumino |
| Creative Director | Fred Levron |
| Art Director | Chris Rowson |
| Art Director | Bruno Bicalho Carvalhaes |
| Copywriter | Antoine Gauquelin |
| Producer | Antoine Bagot |
| Account Director | Antoine Petit |
| Account Executive | Jane Crobeddu |
| Strategic Planner | Ivan Pejcic |
| Casa di Produzione | Fighting Fish |
| Sound Design Company | Comptoir Du Son Et Des Images |
| Advertising Manager | Muriel Koch |
| Advertising Manager | Maud Ampollini |
| Advertising Manager | Guillaume Gachet |
| Advertising Manager | Marie Cécile Pelle Lancien |
More Work
SEE ALLTennis Court 1
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Pink Polo 1
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Socks and Sandals 1
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Bucket Hat 1
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Tennis Court
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Banana Bag
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Pink Polo
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Socks and Sandals
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris
Bucket Hat
- MARCA:
- Lacoste
- AGENZIA:
- BETC Paris