Yohan Daver
Group Creative Director at BBH USA
Mumbai, India
TitoloWhen You Graduate, They Graduate
Agenzia
Campagna When You Graduate, They Graduate
Cliente Ad Council / The Dollar General Literacy Foundation (DGLF)
Marca Ad Council / The Dollar General Literacy Foundation (DGLF)
Data di Prima Diffusione/Publicazione 2022 / 5
Settore Enti/Istituzioni/Organizzazioni no-profit
Filosofia The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.
Tipo di Media Interattivo
Lunghezza
Music
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Head of Production
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