Craft - "The Ultimate Guide to Running"

Forsman & Bodenfors New York

Forsman & Bodenfors New York New York, Stati Uniti

1519

Marca: Craft
Paese: Stati Uniti

Cliente: Craft

Titolo	The Ultimate Guide to Running
Agenzia	Forsman & Bodenfors New York
Campagna	The Ultimate Guide to Running
Cliente	Craft
Marca	Craft
Posted	Novembre 2022
Settore	Abbigliamento sportivo
Filosofia	The campaign has been created for running footwear and apparel company Craft, who now releases the Ultimate Guide to Running in a book format. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot. The running world is flooded by books and magazines promoting different truths, ironically turning something as beautifully simple as running into something complicated. This book works as an antidote, and celebrates the simple nature of the sport. The Ultimate Guide to Running is an ode to the running mindset and the fact that it doesn’t matter how you run, as long as you do it. Always putting one foot in front of the other, no matter if you are just out for an evening jog or if you are trying to break world records. Whether it is cold, dark, hot, raining, or snowing. One foot in front of the other. The book was launched in NYC during the New York Marathon together with running store Fleet Feet and is available to order at craftsportswear.com
Tipo di Media	Branded Book
Lunghezza	28 seconds
Più informazioni	craftsportswear.com
Advertising Manager	Niklas Moberg
Designer	Martin Joelsson
Designer	Chanelle Kazemi
Art Director	Karl Risenfors
Art Director	Leo Dal
Strategist	Daniel Sjöstrand
Account Director	Ewa Edlund
Advertising Manager	Daniel Högling
Advertising Manager	Niklas Ericsson
Advertising Manager	Joakim Anvell
Photography and Video	Patrik Johäll
Casa di Produzione	Superstudio