Jiffy Lube - "Give it to You Straight Service"

JWT Atlanta

JWT Atlanta Atlanta, Stati Uniti

8330

Titolo	Give it to You Straight Service
Agenzia	JWT Atlanta
Campagna	Give it to You Straight
Cliente	Jiffy Lube
Marca	Jiffy Lube
Data di Prima Diffusione/Publicazione	2014 / 3
Settore	Tires, Accessories, Oil, Petrol, Gasoline
Slogan	Leave Worry Behind
Trama	During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.
Tipo di Media	Televisione
Lunghezza	30 seconds
Più informazioni	www.jiffylube.com
Creative Director	Jeremy Jones
Creative Director	Dustin Tamilio
Art Director	Derek Kirkman
Copywriter	James Turek
Production Director	Peter Blitzer
Content Producer	Khia (K.) Banks
Account Supervisor	Brittany Robinson
Account Director	Katherine Collins
Group Account Director	Lesley Brown
Brand Planner	Kyle Lusk
Project Manager	Keith Newberry
Casa di Produzione	Logan Media