Titolo | Breast 2 |
Agenzia | FCB Lisbon |
Campagna | Breast |
Cliente | Laço Foundation |
Marca | Laço Foundation |
Data di Prima Diffusione/Publicazione | 2018 / 4 |
Settore | Istituzioni/Associazioni |
Slogan | Look at yours. |
Trama | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
Filosofia | "Look at yours." |
Problema | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware. |
Risultato | Awareness for the problem and help women world-wide to be vigilant for this problem |
Tipo di Media | Poster |
Creative Director | edson athayde |
Copywriter | edson athayde |
Art Director | Eduardo Tavares |
Illustrator | Marco Melgrati |