Coffee Shot - "THE SLEEPY RADIO ANNOUNCERS"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israele

5560

Titolo	THE SLEEPY RADIO ANNOUNCERS
Agenzia	BBR Saatchi & Saatchi
Campagna	CoffeeShot Sleepy Annoucers Campaign
Cliente	Elite (now merged into Strauss Group)
Marca	Coffee Shot
Data di Prima Diffusione/Publicazione	2015 / 2
Settore	Caffe', The, Bevande al cioccolato, Bevande per colazione
Slogan	Coffee Shot. Wakes you up.
Trama	When the country's largest dairy tasked us with launching "Coffee Shot": their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters.
Filosofia	Most people drive to work in a state of semi consciousness but usually turn on the radio all the same. Undeniably, these are some of the people that would benefit most from drinking Coffee Shot. We decided to take advantage of that. We took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Tipo di Media	Radio
Lunghezza	111 seconds
Chief Executive Officer (CEO)	YossiLubaton
Executive Creative Director	Nadav Pressman
Creative Director	Eran Nir
Copywriter	Eran (Shushu) Spanier
Copywriter	Lior Shoham
Production	Dorit Gvili
Creative Case Writer	Eva Hasson
Producer	Odelia Nachmias
Account Group Head	Maya Salomon
Account Supervisor	Moran Lupo
Account Executive	Chen Halpern
Strategic Planning	Shai Nissenboim
Planner	Gilad Kremer
Traffic	Roniot Doanis