Creative Director, Partner, Member of the Management Board
at
hasan & partners
Helsinki Area, Finland, Finlandia
| Titolo | Machine conversations |
| Brief | We often say that connected objects are “talking to each other,” but what are they saying? KONE converted real time data passing between ts elevators and the cloud into human language, and invited the social media world to listen in. Nobody had ever translated machine-to-machine data into intelligible and shareable conversations before. The result seemed to give the machines a personality. When we listen, says KONE, we can predict what can happen and tailor maintenance accordingly. The operation demystified AI and the Internet of Things. |
| Agenzia | Hasan & Partners |
| Campagna | Machine conversations |
| Cliente | KONE Oyj |
| Marca | Kone |
| Posted | Novembre 2017 |
| Settore | Edilizia e Ingegnieria Civile |
| Trama | The Finnish elevator maker KONE developed an AI-driven monitoring and control system that could in real-time analyze any elevator’s status based on over 30 variables, analyze it to predict near and far future wear and tear — and repair things before they break. Powered by IBM Watson IoT the KONE cloud had enough power to handle a million elevators simultaneously, the system was ready to go live but needed a powerful demonstration of 24/7 elevator connections that would appeal to the general public, to media, and target customers. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Tobias Wacker |
| Copywriter | Rasmus Stoltzenberg |
| Art Director | Timo Huopalainen |
| Photographer | Aleksi Koskinen |
| Account Manager | Mia Sirkiä |
| Account Manager | Ketsia Anttila |
| Producer | Niko Kuurne |
| Account Director | Antti Rasi |
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