Titolo | Raise the Pride |
Agenzia | Wunderman Thompson Toronto |
Campagna | Raise the Pride |
Cliente | PFLAG Canada |
Marca | PFLAG Canada |
Data di Prima Diffusione/Publicazione | 2015 |
Filosofia | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
Tipo di Media | Interattivo |
Chief Creative Officer | Brent Choi |
Executive Creative Director | Ryan Spelliscy |
Creative Director | Patrick Schroen |
Creative Director | Braeden Laverty |
Creative Director | Santiago Fernandez-Concha |
Art Director | Alex Newman |
Art Director | Braeden Laverty |
Copywriter | Santiago Fernandez-Concha |
Programmer | Patrick Schroen |
Producer | Matt Hamilton |
Photographer | Henrieta Haniskova |