Sony Playstation 4 - "This Is For The Players"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

Premi

13182

Marca: Sony Playstation 4
Paese: Olanda

Cliente: Sony Computer Entertainment

Titolo	This Is For The Players
Agenzia	180 Amsterdam
Campagna	This is for the Players. This is PS4.
Cliente	Sony Computer Entertainment
Marca	Sony Playstation 4
Posted	Novembre 2013
Prodotto	Playstation 4
Settore	Consolles per Video Games
Trama	SUMMARY: At the beginning of 2013, PlayStation and Xbox went head to head in the Next Generation Console War. Everyone was talking about it. Especially the Players. As Xbox One moved further away from pure gaming, Playstation decided to put the Players at the center of everything they did. Two seemingly random ads packed with hidden references to past and future games warmed the Players up for a high-octane launch film that put the Player at the very center of the action. Then, Playstation released a site to celebrate every type of Player out there and to give to fans the chance to declare themselves as Players via personalized tweets which became an interactive online monument. The final mission was to take over the world, hijacking London’s most iconic landmarks and featuring on the biggest billboards in Europe. By the time of the launch, it was clear which console you had to buy if you were a Player. PS4 outsold Xbox One by 3 to 1 across Europe…ensuring PS4’s market share. So, when people ask who won the Next Generation Console War, the answer is pretty clear.
Tipo di Media	Televisione
Lunghezza	60 seconds
Colonna sonora	Calypso
Casa di Produzione	Outsider
Post Produzione	Electric Theatre Collective
Executive Creative Director	Al Moseley
Creative Director	Graeme Hall
Creative Director	Martin Terhart
Art Director	Ed Ryder
Copywriter	Enrique Reija
Agency Producer	Olivier Klonhammer
Director	Scott Lyon
Producer	Zeno Campbell-Salmon
Music	Blonde Acid Cult