WWF - "Chor Chang"

Ogilvy Thailand

Ogilvy Thailand Bangkok, Tailandia

4066

Questo spot fa parte della collezione ACT Responsible

Marca: WWF
Paese: Tailandia

Cliente: WWF

Titolo	Chor Chang
Agenzia	Ogilvy Thailand
Campagna	Chor Chang
Cliente	WWF
Marca	WWF
Data di Prima Diffusione/Publicazione	2015 / 8
Settore	Animal Rights/Safety/Adoption
Filosofia	The campaign is an example of driving social change by harnessing the power of social media. The objective was to put pressure on thegovernment by rallying public support, while working with a limitedbudget.This campaign emphasized on making 'elephants' undeniably vital to the livelihood of Thais. Not by 'telling' them that they're almost extinct, but by 'showing' them that when they are, how their lives would be affected. The 'missing Chor Chang' from their everyday turned a distant plight into a personal one.The campaign lived on social media and with a few influencer posts to ignite action, and in the end it was able to rally up to 40% of Thailand's social community to take part in the cause. The simple action of removing a letter in the vocabulary effectively worked to empower the people of Thailand to make a difference in their legal system and end the nation's illegal ivory trade.
Tipo di Media	Case Study
Lunghezza	150 seconds
Vice President Corporate Marketing	Nopadol Srikieatikajohn
Executive Creative Director	Wisit Lumsiricharoenchoke
Creative Director	Gumpon Laksanajinda
Copywriter	Showtika Somjid
Copywriter	Kris Garford Spindler
Art Director	Gumpon Laksanajinda
Art Director	Wisit Lumsiricharoenchoke
Art Director	Nopadol Srikieatikajohn
Art Director	Peerawat Temsomboon
Managing Director	Phawit Chitrakorn
Casa di Produzione	Illusion