| Titolo | Truck |
| Agenzia | Saatchi & Saatchi |
| Campagna | COI/Army Recruitment |
| Cliente | Central Office of Information |
| Marca | COI / ARMY |
| Data di Prima Diffusione/Publicazione | 1999 / 4 |
| Prodotto | Officer Recruitment |
| Settore | State Employment, Forces & Police Recruitment |
| Slogan | Army. Be the best |
| Trama | In the cab of a truck a young Officer talks to camera. Suddenly the truck in front is rocked by an explosion. The Officer shouts 'Minefield!' and tells the stranded people not to move. Caption: 'How do you get to them?'. Subsequent 10 second spots offer different scenarios: 3 wrong (walking down the tracks, calling air rescue or keeping above ground). Finally the right answer is revealed - an inch-by-inch check for mines - because sometimes there are no short cuts. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Outsider |
| Creative Director | David Droga |
| Copywriter | Howard Wilmott |
| Art Director | Duncan Marshall |
| Agency Producer | Sally-Ann Dale |
| Director | Paul Gay |
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