Sally-Ann Dale
Chief Creation Officer at Droga5
New York, Stati Uniti
TitoloTorch Light
Agenzia
Campagna COI/Army Recruitment
Cliente Central Office of Information
Marca Recruitment
Data di Prima Diffusione/Publicazione 1998 / 4
Prodotto Equal Opportunties
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan Army. Be the best
Trama Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Sound Design Company

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