Snickers - "Play Like Pelé"

BBDO Dublin

BBDO Dublin Dublin, Irlanda

5736

Marca: Snickers
Paese: Irlanda

Cliente: Mars, Inc.

Titolo	Play Like Pelé
Agenzia	BBDO Dublin
Campagna	Play Like Pelé
Cliente	Mars, Inc.
Marca	Snickers
Data di Prima Diffusione/Publicazione	2017 / 5
Settore	Cioccolata
Trama	To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time. As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch. Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Regno Unito
Creative Director	Colm O'Gaora
Creative Director	Andy Clare
Agency Producer	Noël Byrne
Casa di Produzione	Piranha Bar
Director	Gavin Kelly
Direttore della fotografia	Tim Green
Producer	Doireann de Buitléar
Producer	Patrick Duguid
CG Lead	Sam Boyd
3D Modeler	Cormac Kelly
Image Design	Sam Boyd
Compositing	Gavin Hoffman
Compositing	Arron Ingles
Image Design	Mario Domingos