| Titolo | Bathroom |
| Agenzia | Ogilvy Germany |
| Campagna | Welcome Back Boy |
| Cliente | Mattel, Inc. |
| Marca | Matchbox |
| Posted | Marzo 2013 |
| Settore | Giochi e Giocattoli |
| Filosofia | A flashback to childhood: Real cars were parked in front of billboards on parking lots as part of the Matchbox campaign. The billboard visuals were oversize room details and transformed the parked cars into Matchbox cars. The solution: This simple idea created a child's perspective of the world. And reminded family dad car drivers of their own childhood. |
| Problema | Remind fathers about the matchbox brand |
| Tipo di Media | Poster |
| Creative Director | Helmut Meyer |
| Copywriter | Lisa Reissner |
| Copywriter | Stephan Vogel |
| Account Manager | Michael Fucks |
| Advertising Manager | Katrin Kahler |
| Art Buyer | Caroline Walczok |
| Art Director | Andreas Wagner |
| Art Director | Lisa Reissner |
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- AGENZIA:
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