SOS Woman and Family - "The violence tree"

Artplan

Artplan Brasília, Brasile

1801

Titolo	The violence tree
Agenzia	Artplan
Campagna	The violence tree
Cliente	SOS Woman and Family
Marca	SOS Woman and Family
Data di Prima Diffusione/Publicazione	2018 / 11
Settore	Anti-Domestic Violence, Sexual Abuse
Slogan	A simple call can change the story of your family. According to research*, 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood and 40% of the aggressors also grew up in a violent environment. Report it. Call 180.
Trama	In the Brazilian northeast region, at least 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood, says a research. To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations. Print advertisement created by Artplan, Brazil for SOS Woman and Family, within the category: Public Interest, NGO.
Tipo di Media	Stampa e stampati
Creative Director	André Sartorelli
Art Director	Pedro Teixeira
Copywriter	Vinicius Lima