Titolo | IKEA Its that affordable PRICE TAGs |
Agenzia | Ogilvy UAE |
Campagna | Ikea It's That Affordable Price Tags |
Cliente | IKEA |
Marca | Ikea Saudi Arabia |
Data di Prima Diffusione/Publicazione | 2017 / 3 |
Settore | Negozi al dettaglio di prossimita' |
Trama | To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. |
Tipo di Media | Web Film |
Lunghezza | |
Market | Arabia Saudita |
Executive Creative Director | Ramzi Moutran |
Executive Creative Director | Maher El Baba |
Creative Director | Juliana Paracencio |
Associate Creative Director | Luiz Vicente Simões |
Art Director | Juliana Paracencio |
Chief Creative Officer | Paul Shearer |
Copywriter | Luiz Vicente Simões |
Illustrator | Bruno Rodrigo de Miranda |
Designer | Mônica Yuri |
Communication and PR Manager | Rami Rihani |
Communication and PR Manager | Taha Iqbal |
Marketing Manager | Faisal AlGain |
Account Director | Bernard Abou Nader |
Motion Graphics | Amro Ayman Bakri |
Motion Graphics | Ben Griffiths |