| Titolo | Bertucci’s Brand Relaunch Campaign |
| Agenzia | Publicis Sapient |
| Campagna | Bertucci’s Brand Relaunch Campaign |
| Cliente | Bertucci’s |
| Marca | Bertucci’s |
| Data di Prima Diffusione/Publicazione | 2012 / 4 |
| Settore | Ristoranti e Fast Food |
| Trama | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | www.bertuccis.com/welcome |
| Creative Director | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| Associate Creative Director | Pete Louison |
| Copywriter | Adam Cote |
| Art Director | Michelle Melino |
| Designer | Kirsten Mohr |