| Titolo | Bright Idea |
| Agenzia | AlmapBBDO |
| Campagna | Bright Idea |
| Cliente | General Electric Company |
| Marca | GE |
| Data di Prima Diffusione/Publicazione | 2011 / 4 |
| Settore | Energia, Materie prime e Minerali |
| Filosofia | This is one of the first two films produced by AlmapBBDO for GE of Brazil. For this campaign, AlmapBBDO started in 2010 a work of research and studies, and from them, films were developed using the ludicrous to interpret the concept of the campaign and ads that highlight the areas in which GE and its concern to encourage development while preserving the environment. |
| Tipo di Media | Televisione |
| Media Director | Paulo Camossa Jr. |
| Creative Team | Sophie Schoenburg, Vico Benevides |
| Casa di Produzione | REBOLUCION BR |
| Executive Producer | Patricio Alvarez Casado |
| Production | Mariano Avellaneda |
| Director | Armando Bo |
| Fotografia / Illustrazione | Javier Juliá |
| Art Director | Daniel Gimelberg |
| Post Produzione | Pickle House,Luis Staffolani |
| Editor | Patricio Peña |
| Telecine | Taís Olhiara Bezerra |
| Account Manager | Oscar Ferreira. Renata Wirthmann, Caio Henrique |
| Strategic Planner | Daniel Diniz e Maria Anita Martinez |
| Creative Director | Marcello Serpa |
| Creative Director | Luis Sanchez |
| Telecine | Vera Jacintho |
| Telecine | Gabriel Dagostini |
| Telecine | Diego Villas Boas |
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