Alastair Green
Executive Creative Director at Team One (Dallas)
Los Angeles, Stati Uniti
TitoloBlend Out
Agenzia
Campagna To The Pursuit
Cliente Lexus
Marca Lexus
Data di Prima Diffusione/Publicazione 2013 / 2
Settore Auto Nuove
Slogan The Pursuit of Perfection
Trama "Blend Out" is a four-page interactive experience. To create it, Team One cast three swimsuit models to pose with the Lexus IS on a set that they designed and then built from scratch. Using different techniques like body painting, high-contrast light and shadow and stretched fabric, they camouflaged the models within the scene-actually making them part of the set design. In order to reveal the models, readers can scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits. 
Tipo di Media Stampa e stampati
Lunghezza
Chief Creative Officer
Executive Creative Director
Group Creative Director
Associate Creative Director
Art Director
Art Producer
Account Director
Director
Photographer
Executive Producer

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