Chevrolet - "From Like to Love"

Commonwealth//McCann

Commonwealth//McCann Detroit, Stati Uniti

34799

Titolo	From Like to Love
Agenzia	Commonwealth//McCann
Campagna	Likes to love
Cliente	General Motors Corp.
Marca	Chevrolet
Data di Prima Diffusione/Publicazione	2016 / 2
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu.
Tipo di Media	Televisione
Lunghezza	63 seconds
Market	Stati Uniti
Editing Company	Whitehouse Post
Special Effects / VFX	CarbonVFX (California)
Chief Creative Officer	Gary Pascoe
Executive Creative Director	Duffy Patten
Deputy Executive Creative Director	Linus Karlsson
Copywriter	Duffy Patten
Copywriter	Bob Guisgand
Executive Creative Director	Bob Guisgand
Creative Director	Tim Mattimore
Art Director	Tim Mattimore
Creative Director	John Fiebke
Copywriter	John Fiebke
Executive Producer	Kelly Balagna
Producer	Gabrielle Gardner
Producer	Adam Davis
Account Director	Jacqueline Redmond
Account Supervisor	Katlyn Barnum
Casa di Produzione	Park Pictures
Director	Katina Mercadante
Director	Daniel Mercadante
Executive Producer	Scott Howard
Editor	Sam Gunn
Assistant Editor	Lauren Richardson
Producer	Jennifer Mersis
Audio	Eleven Sound
Media Agency	Carat