Marissa Abayari - WWF - Iceberg Bird | AdForum Talent: The creative industry network.

Agency Producer at Leo Burnett Group Manila

Manila, Filippine

Titolo	Iceberg Bird
Agenzia	Leo Burnett Group Manila
Campagna	Melting Ice Caps
Cliente	WWF
Marca	WWF
Posted	Novembre 2016
Settore	Environmental & Ecological Issues
Slogan	After a period of two months, awareness for the campaign was measured at 22% in schools and 14% in communities where they were placed and helped increase traffic to the WWF Philippines website where more information about this and other environmental issues are housed.
Trama	To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water.
Problema	The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores.
Tipo di Media	Esterna
Creative Director	Dingdong Baes
Creative Director	Noel San Juan
Copywriter	Raoul Panes
Copywriter	Noel San Juan
Art Director	Dingdong Baes
Art Director	Sid Luzentales
Agency Producer	Marissa Abayari
Illustrator	Dingdong Baes
Project Manager	Aileen Nunag