| Titolo | Lunchbox |
| Agenzia | BMF |
| Campagna | ALDI Lunchbox |
| Cliente | Aldi |
| Marca | ALDI |
| Data di Prima Diffusione/Publicazione | 2013 / 1 |
| Settore | Grande Distribuzione alimentare |
| Slogan | Lunchbox Initiative |
| Trama | As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Australia |
| Più informazioni | www.aldi.com.au/lunchbox |
| Post Produzione | Methodstudios |
| Other | Stephen McArdle |
| Executive Creative Director | Carlos Alija |
| Executive Creative Director | Laura Sampedro |
| Art Supervisor | Sian Binder |
| Art Director | Janet Szabados |
| Copywriter | Katie Moore |
| Copywriter | Jonty Bell |
| Other | Simon Koay |
| Other | Tim Smith |
| Account Planner | Alison Tilling |
| Director | Same Peacocke |
| Casa di Produzione | Robber's Dog. A Film Company |
| Agency Producer | Esta Lau |
| Editor | Peter Sciberras |
| Photographer | Toby Dixon |
| Producer | Kia Scott |
| Art Buyer | Tania Muller |
| Music / Sound | Sound Reservoir |
| Other | Matthew Hughes |
| Interactive Design | Nev Fordyce |
| Account Assistant | Rachel O'Toole |
More Work
SEE ALLWig Service
- MARCA:
- Cancer Council Australia
- AGENZIA:
- VCCP Sydney
60” National TVC
- MARCA:
- Cancer Council Australia
- AGENZIA:
- VCCP Sydney
Transport to Treatment
- MARCA:
- Cancer Council Australia
- AGENZIA:
- VCCP Sydney