Anchor Butter - "Butter the Food. Butter the Mood 5"

Engine UK

Engine UK London, Regno Unito

3297

Marca: Anchor Butter
Paese: Regno Unito

Cliente: Fonterra Brands

Titolo	Butter the Food. Butter the Mood 5
Agenzia	Engine UK
Campagna	Butter the Food. Butter the Mood
Cliente	Fonterra Brands
Marca	Anchor Butter
Data di Prima Diffusione/Publicazione	2022 / 1
Settore	Burro
Filosofia	Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better. The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events. Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats. The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile.
Tipo di Media	Radio
Lunghezza	40 seconds
Sound	Wave Studios
Chief Creative Officer	Billy Faithfull
Creative Director	Steve Hawthorne
Creative Team	Ollie Agius
Creative Team	Pete Ioulianou
Head of Film	Melody Sylvester
Head of Strategy	Liz Baines
Senior Strategist	Kath Morris
Account Management	Rich Williams
Account Management	Megan Seaby
Account Management	Madison Bolton
Executive Producer	Bradley Woodus
Producer	Zoe Lynch
Project Manager	Sophie Richaume
Photographer	Joe Giacomet
Casa di Produzione	Blinkink
Director	Joseph Mann
Producer	Josh Smith
Executive Producer	Bart Yates
Editor	Max Windows
Editing Company	Stitch
Post Produzione	Freefolk
Sound Designer	Tony Rapaccioli
Direttore della fotografia	Alex Barber
Media planning/buying	Carat