Sao Paulo’s Football Federation - "Linesmen for Peace "

Wunderman

Wunderman Sâo Paulo, Brasile

9138

Questo spot fa parte della collezione ACT Responsible

Marca: Sao Paulo’s Football Federation
Paese: Brasile

Cliente: Sao Paulo’s Football Federation

Titolo	Linesmen for Peace
Agenzia	Wunderman
Campagna	“Linesmen for Peace”
Cliente	Sao Paulo’s Football Federation
Marca	Sao Paulo’s Football Federation
Data di Prima Diffusione/Publicazione	2014 / 1
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	Nothing Can Impede Peace
Trama	To combat violence in football stadiums, we created a campaign that could not be ignored by the fans or the media. During the 2014 Sao Paulo championship, the linesmen's red and yellow flags were replaced with white flags, changing an old football rule. Not just in one game, but in all 158 matches. The message was completed with field signs that read: Nothing can impede peace. Every time the flag was raised, the linesmen would send out a message of peace as a reminder against violence. We made the news instantly: 42 sports shows explained to their audiences why the linesmen’s flags had changed. Over 270 newspapers picked up our headline. More than 1,200 Free TV insertions were earned.
Risultato	The campaign achieved a dramatic reduction in the number of people arrested for violence in the stadiums: 47 people in 2013 vs. 1 in 2014, according to the Police Department.
Tipo di Media	Altre
Lunghezza	114 seconds
Più informazioni	http://www.bandeirinhadapaz.com.br
Art Director	André Araújo
Copywriter	Samuel Normando
Chief Creative Officer	Paulo Sanna
Creative Director	Adriano Abdalla
Creative Director	Fábio Matiazzi
Creative Director	Fernando Tomeu
Creative Director	Rafael Palermo
Creative Director	João Paulo Martins
Project Manager	Sergio Porro
MOTION DESIGN	Ugo Zamponi
Print Producer	Sandro Figueiredo
RTV	Cleo Andrade
RTV	Flávia Rocha
Communications Coordinator	Tercio Silveira
Graphic Production	Rodrigo Cassino
Communications Director	Ge Rocha
Programmer	Douglas Miguel
Programmer	Fernando Basilio
Casa di Produzione	La Casa de La Madre
Fotografia / Illustrazione	Paulo Villar