| Filosofia | Lifestyle – India’s most loved fashion destination, launches its new campaign “Glam up & Style up”, with an aim to encourage all fashion lovers to elevate their style with the brand’s latest collection ahead of the seasonal celebrations. Lifestyle launches the campaign with two quick, snappy, and fun 15-seconds digital-only films conceptualized by Wunderman Thompson, Bengaluru. Both films showcase the stylish range of season must-haves available at Lifestyle with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world. Lifestyle is one of the few brands that has taken a step forward by designing a campaign film with a jump-cut style video. Inspired by reel format, the brand intends to leverage the current trending format of a short-form social video as a new way of engaging with its customers. Each of the two films feature 4 stylish ensembles from Lifestyle’s latest range with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season. The brand intends to amplify the campaign through multiple celeb and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. With the launch of this campaign, Lifestyle intends to highlight the importance of having fun while you explore your options at Lifestyle, becoming the brand of choice this festive season. |