Rich Lee
Culver City, Stati Uniti
TitoloAssume That I can
Agenzia
Campagna Assume That I can
Cliente CoorDown
Marca CoorDown
Data di Prima Diffusione/Publicazione 2024 / 3
Settore Fondazioni caritatevoli, Volontariato
Trama Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality.
Tipo di Media Case Study
Lunghezza
Executive Creative Director
Executive Creative Director
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Account Manager
Director
DP
Executive Producer
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