A man walks towards the KETTLE® Chips aisle in a supermarket, accompanied by his partner. Rather than only reaching for the obvious choice of ‘Lightly Salted’ he reaches for the ‘Steakhouse Barbecue’ flavour as well. The spot closes with the thought: “There’s more to David than she thinks. And there’s more to Kettle® than you think”.
Filosofia
‘There’s More to Kettle® Than You Think’ seeks to challenge consumers to stop sleep shopping in the snack aisle and embrace the entire range of KETTLE® Chips seasonings, each made with real food ingredients.