| Titolo | Pencil 3 |
| Agenzia | Cossette Communication-Marketing |
| Campagna | Write for Rights 2012 |
| Cliente | Amnesty International |
| Marca | Amnesty International |
| Posted | Dicembre 2012 |
| Prodotto | Writing Marathon |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Sharpen your Pencil. |
| Tipo di Media | Stampa e stampati |
| Market | Canada |
| Creative Director | Antoine Bécotte |
| Creative Director | Christian Desrosiers |
| Art Director | Alexandre Jutras |
| Copywriter | Mélanie Delisle |
| Account Planner | Olivier Charbonneau |
| Photographer | Olivier Staub |
| Producer | Émilie Heckmann |
| Digital Retoucher | Benoît Côté |
| Casa di Produzione | La Cavalerie |
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