Leap - "Take The Leap"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spagna

1812

Questo spot fa parte della collezione ACT Responsible

Marca: Leap
Paese: Spagna

Cliente: Leap

Titolo	Take The Leap
Agenzia	LOLA MullenLowe
Campagna	Take The Leap
Cliente	Leap
Marca	Leap
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Pesce, crostacei
Filosofia	LOLA MullenLowe has teamed up with LEAP to unveil their latest project, "Take The Leap." This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly - a reality that may surprise many. In "Take The Leap," a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than "Billy Bass" - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of "Big Mouth Billy Basses." These underwater crooners will splash your senses and leave you singing a different tuna tune. "Take The Leap" takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonizing to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Regno Unito
Advertising Manager	Rich Lawrence
Advertising Manager	Lisa Cowell
Advertising Manager	Sam Parker
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Creative Director	Jorge Zacher
Creative Team	Elenita Hernandez
Creative Team	Rodrigo D. Batista
Managing Director	Tom Elliston
Account Director	Bárbara de la Plaza
Head of Production	Felipe Calviño
Agency Producer	Marina Saro
Agency Producer	Jorge Saade
Head Of Planning	Camilla Facin
Public Relations	Enrique Caballero
Director	Benjamin Mege
Executive Producer	Eva Van Riet
Casa di Produzione	Caviar
Line Producer	Charles Kinoo
Production Coordinator	Fien de Baerdemaeker
Runner	Simon Waterkeyn
1st AD	Raffaele Lambot
Direttore della fotografia	Kamiel Doens
Focus Puller	Boris Godfroid
2nd AC	Ellen Gubbels
Gaffer	Tim Janssens
Best Boy	Wim Adriaenssens
Electrician	Anouk Hasaers
Electrician	Dieter Van dereecken
Electrician Intern	Tycho Karakatsanis
Key Grip	Xavier Servais
Grip Assistant	Nicolas Baquet
Grip Assistant	Marco Viera
Production Designer	Pepijn Van Looy
Production Art Director	Mo Ayada
Set Dresser	Floris Van Looy
Stylist	Laura Gryseels
Make-Up Artist	Stephanie Deven
Food Stylist	Djuna Moens
Food Stylist	Niels Volders
Location Manager	Christophe Thiry
Casting Director	Louis Pons
Talent	Hannelore Primusz
Talent	Aurora Marion
Talent	Claude Musungayi
Talent	Anne-Marie Vandewege
Talent	Bram De Win
Talent	Annemarie Hagenaars
Talent	Robbe de Laet
Talent	Wouter de Laet
Talent	Jeremie Petrus
Talent	Jade Wheeler
Talent	Jean-Pierre Demarke
Talent	Nicole Verstraete
Post-production Producer	Katia Renson
Editor	Govert Janse
Online / VFX	Loom Post
Grade Artist	Arthur Paux
Film Scan	Color by Dejonghe