Titolo | Oops I forgot this at your place collection |
Agenzia | LOLA MullenLowe |
Campagna | OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION |
Cliente | Unilever |
Marca | Axe |
Data di Prima Diffusione/Publicazione | 2023 / 2 |
Settore | Deodoranti |
Filosofia | Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create a nice opportunity for a second date. People can purchase the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION" through delivery apps like Rappi or through interactive vending machines during Valentine's Day month. Whether it's a spontaneous gesture or a well-thought-out plan, AXE and LOLA are giving people the chance to leave a memorable scent in the heart of their crush. |
Tipo di Media | Interattivo |
Lunghezza | |
Advertising Manager | Caroline Gregory |
Advertising Manager | Francisco Cevasco |
Advertising Manager | Florencia Villar |
Advertising Manager | Angel Martinez |
Executive Creative Director | Tomás Ostiglia |
Creative Director | Kevin Cabuli |
Copywriter | Augusto Callegari |
Creative Director | Jorge Zacher |
Art Director | Pedro Mezzini |
Managing Director | Tom Elliston |
Account Director | Catalina Aguirre |
Account Supervisor | Cristina Panea |
Head of Production | Felipe Calviño |
Head of Production | Enrique Caballero |
Global Business Director | Federico Duberti |
Agency | IPG Global |
Global Strategic Planner | Gerard Crichlow |
Direction | Holzman & Cabuli |
General Producer | Nano Tidone |
Producer | Eva Manzi |
Line Producer | Rosario Rodriguez Cappa |
Direttore della fotografia | Mariano Monti |
Art Director | Valentina Luppino |
Wardrobe | Soledad Muñiz |
Editor | Joaquín Pellarolo |
Post Production Coordinator | Aldo Ferrari |
Post Production Coordinator | Miranda Schwartz |