Sommiercenter - "02 sommiercenter"

Mercado McCann

Mercado McCann Buenos Aires, Argentina

4674

Titolo	02 sommiercenter
Brief	SommierCenter mattresse´s store chain shows the effects of driving tired.Anyone who´s ever endured a restless night knows how hard it is tofunction the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Agenzia	Mercado McCann
Campagna	Highway
Cliente	Sommiercenter
Marca	Sommiercenter
Data di Prima Diffusione/Publicazione	2017 / 4
Prodotto	Mattresses
Settore	Mobili per la casa
Slogan	Sleep then drive.
Trama	SommierCenter mattresse´s store chain shows the effects of driving tired. Anyone who´s ever endured a restless night knows how hard it is to function the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Filosofia	Sleep then drive.
Problema	Anyone who’s ever endured a restless night knows how hard it is to function the next day. But to raise awareness about just how much risk you expose yourself to when you drive on little to no sleep, SommierCenter mattress store chain, enlisted Buenos Aires, Argentina–based ad agency Mercado McCann to create a series of print ads.
Tipo di Media	Pubblicita' su periodici
Executive Creative Director	Diego Tuya
Executive Creative Director	Dario Rial
Creative Director	Nicolas Ochoa
Creative Director	Nicolas Massimino
Art Director	Pablo Cominetti
Production Company Producer	Agustin Borgognoni
Agency Producer	Felipe Calviño