Michael Gregory
Account Director at The Sweet Shop
London, Regno Unito
TitoloGlorious Nothing Days
Agenzia
Campagna Tastes Like Home
Cliente Arla Foods
Marca Anchor Dairy
PostedMag 2014
Settore Formaggio
Slogan Tastes Like Home
Filosofia Somesuch & Co’s Kim Gehrig directed the delightful campaign, comprising one 60” hero film and a 30" cutdown. Praising those wonderful days when there’s nothing better to do than enjoy a bit of cheese on toast, the spot employs a variety of complex filming techniques. MPC completed the subtle VFX, working closely with Kim to determine the best way to execute her vision.
VFX Supervisor Michael Gregory said, “Kim decided early on that she wanted to cut from real time to long exposure. This required shooting on a stereo rig, using two cameras with the same lenses shooting different frame rates. The final spot is a lovely homage to lazy days at home- definitely an appealing option for the weekend.” 
Tipo di Media Televisione e Cinema
Lunghezza
Special Effects / VFX
Grade
Editing Company
Director
Agency Producer
Casa di Produzione SomeSuch and Co.
Editor
Direttore della fotografia
Creative Team
Creative Team
Production Company Producer
VFX Producer
VFX Supervisor
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