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Copet Leo
Music Supervisor at Leo Copet
New York, Francia
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TitoloFreedom Has Never Been So Epic
Agenzia
Campagna Freedom Has Never Been So Epic
Cliente Yves Saint Laurent Beauté
Marca Yves Saint Laurent
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Abbigliamento
Filosofia In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.

For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”.

A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.

Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental.

Expressing the urge to live LIBRE now because freedom doesn’t wait.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Management
Account Management
Account Management
Account Management
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Music Creative Director
Music Creative Director
Traffic Manager
Agency TV Producer
Director
Actor / Celebrity
Sound
Sound
Art Buyer
Photographer

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