Richard Beerens
Digital Designer at J. Walter Thompson Amsterdam
Amsterdam, Olanda
TitoloHow Do You Drive Your Coffee
Agenzia
Campagna How Do You Drive Your Coffee
Cliente BMW
Marca Mini
Data di Prima Diffusione/Publicazione 2012 / 10
Settore Compact & Small Cars
Trama MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. 
Tipo di Media Eventi
Designer
Designer
Copywriter
Copywriter
Art Director
Art Director
Creative Team
Creative Team
Executive Creative Director

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