Skype - "Skype Pet Detective"

Pereira O'Dell

Pereira O'Dell San Francisco, Stati Uniti

Premi

13401

Questo spot fa parte della collezione ACT Responsible

Marca: Skype
Paese: Stati Uniti

Cliente: Skype

Titolo	Skype Pet Detective
Agenzia	Pereira O'Dell
Campagna	The Things We Can Do
Cliente	Skype
Marca	Skype
Data di Prima Diffusione/Publicazione	2015 / 1
Settore	Servizi per la telecomunicazione
Slogan	The Things We Can Do
Trama	JANUARY 16, 2015 -- In a new campaign from Pereira & O’Dell for Skype titled, “The Things We Can Do”, the series highlights the unexpected ways people use Skype around the world. For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented. Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets. “Before Skype, it was very difficult to get any information for my cases. I would have to go through a lot of trouble just to get a picture of the lost animal. Now it just takes a few seconds to get everything I need to start the investigation,” said Sugrobov. Of course some of his methods are a bit unconventional. For instance, a hot broth of the owner’s socks is sprayed near where a pet was last seen and turns out to be very effective. Hear Valeriy’s Top 5 Tips for Finding a Lost Pet. When a pet is found that’s where Skype proves most effective in Valeriy’s work. He makes a video call over Skype mobile to instantly ID the pet, and in some cases, he needs the owner to call out to the pet to lure them out of hiding places. The short film (5 min) will be airing mostly in Russia, an online of house. But a 2 minute version will also be running in US in cinemas. In fact, all 1,400 theaters nationwide in the NCM network will air Pet Detective so if you are sing a movie in the next week you would get the full in-cinema experience.
Tipo di Media	Cinema
Lunghezza	309 seconds
Più informazioni	http://together.skype.com/en-us/pet-detective/
Sound	One Union Recording
Casa di Produzione	Station Film
VP Production	Jeff Ferro
Creative Director	Molly Parsley
Strategy Director - Media and Distribution	Jasmine Summerset
Chief Creative Officer	PJ Pereira
Executive Creative Director	Jaime Robinson
Associate Creative Director	Michael Gurman
Media Strategist	Katie McKinley
Executive Producer	Bill Spangler
Copywriter	Simon Friedlander
Strategy Director	Molly Cabe
Art Director	Myray Reames
Copywriter	Demian Kendall
Editor	Jonathan Flookes
Co-Director of Client Services	Ivy Truong
Account Executive	William de Ryk
Media Strategist	Noel Aragon
Music	Future Perfect Music
Editorial Company	Umlaut Films