Jeep - "Jeep Code"

Publicis

Publicis Toronto, Canada

1306

Marca: Jeep
Paese: Canada

Cliente: Stellantis

Titolo	Jeep Code
Agenzia	Publicis
Campagna	Jeep Code
Cliente	Stellantis
Marca	Jeep
Data di Prima Diffusione/Publicazione	2022 / 4
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Tipo di Media	Case Study
Lunghezza	93 seconds
Chief Creative Officer	Joanna Monteiro
Executive Creative Director	Vinicius Dalvi
Group Creative Director	Victor Yves
Creative Director	Steven Turnbull
Copywriter	Steve Muzzin
Director, Digital Advertising and Strategy	Anita Gillman
SVP, Brand Director	Bobby Malhotra
Group Account Director	David Langlois
Account Director	Richard Guy
Audio Creative Partner	Cristiano Pinheiro
Sound Production	Punch Audio
Sound Director	Cristiano Pinheiro
Sound Designer	Gustavo Guanaes
Sound Designer	Fernando Martinez
Executive Producer	Lili Aragoni
Producer	Fernanda Garroux
Media Agency	STARCOM Canada
SVP, Media	Claus Burmeister
Director, Social	Bethany Castle
Director, Media Planning	Samantha Lacroce
Senior Social Specialist	Karin Polanco
Social Specialist	Kirsten Weaver
Social Coordinator	Michael Valente