Ivan Nedeljković
Illustrator at Leo Burnett
Belgrade, Serbia
TitoloNew Driving Tests
Agenzia
Campagna New Driving Tests
Cliente Serbian traffic safety commission
Marca Serbian Traffic Safety Commission
Data di Prima Diffusione/Publicazione 2012 / 10
Settore Road Safety
Trama In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
Tipo di Media Case Study
Illustrator
Illustrator
Copywriter
Copywriter
Art Director
Creative Director

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