Fundação Sos Mata Atlãntica - "War Veterans"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brasile

8088

Questo spot fa parte della collezione ACT Responsible

Marca: Fundação Sos Mata Atlãntica
Paese: Brasile

Cliente: Fundação Sos Mata Atlãntica

Titolo	War Veterans
Titolo (Lingua Originale)	Veteranas de Guerra
Agenzia	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campagna	War Veterans
Cliente	Fundação Sos Mata Atlãntica
Marca	Fundação Sos Mata Atlãntica
Data di Prima Diffusione/Publicazione	2012 / 9
Settore	Enti per la difesa dell'ambiente, degli animali
Trama	An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities. A powerful metaphor for the destruction of nature by man, the commercial compares the few trees that have survived urbanization to War Veterans.
Filosofia	The Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation), a Brazilian NGO established in 1986 with the aim of preserving the remaining tropical forest, is again defending the cause that led to its creation. And, in a campaign created by F/Nazca Saatchi & Saatchi, invites the population to honor the rare native species that have survived the urban growth of São Paulo, the most populous city in the Americas. The “War Veterans” commercial resembles an action movie where modern evils overpower nature
Tipo di Media	Televisione e Cinema
Più informazioni	http://veteranasdeguerra.org
Art Director	Fabiano de Queiroz Tatu
Art Supervisor	Thiago Espeche
Creative Director	Theo Rocha
Creative Director	Eduardo Lima
Creative Director	Fábio Fernandes
Account Supervisor	Marcello Penna
Account Supervisor	Carmen Rodrigues
Account Supervisor	Rafael Martins
Agency Producer	Gisele Campos
Casa di Produzione	Fulano Filmes
Director	Rene Sampaio
Director	Javier Lourenco