Titolo | The Lux effect of Anushka on Virat |
Agenzia | Wunderman Thompson South Asia |
Campagna | Power of Glow |
Cliente | Unilever |
Marca | Lux |
Data di Prima Diffusione/Publicazione | 2021 / 8 |
Settore | Saponi |
Trama | The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. |
Filosofia | Lux, the leading soap brand from the house of Unilever, has roped in power couple Anushka Sharma and Virat Kohli for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Stati Uniti, Regno Unito |
Casa di Produzione | Great Guns |
Managing Partner & SVP | Kishore Tadepalli |
VP & CSD | Roneeta Ghosh |
AVP & CSD | Aditi Shivdasani |
Chief Creative Officer | Sagar Mahabaleshwarkar |
VP & Sr Creative Director | Anupam Basu |
Sr Creative Director | Vijay Solanki |
Sr Consultant (Art) | Manan Mistry |
Agency Producer | Firdaus Bohari |
CSO | Rohit Srivastava |
NDP | Shaziya Khan |
Advertising Manager | Severine Vauleon |
Advertising Manager | Ankush Wadehra |
Advertising Manager | Neha Chawla |
Advertising Manager | Garima Garg |
Advertising Manager | Angad Saxena |
Director | Brendo + Gonfiantini |
Direttore della fotografia | Brendo + Gonfiantini |
Executive Producer | Manoj Shroff |
Casa di Produzione | Equinoxfilm |
Producer | Mathew Alden |
Producer | Kate Phillips |
Production Manager | Marian Mikhail |
Choreography | Ashley Lobo |
Production Designer | Dale Oliver Slater |
Costume | Annie Swain |
Hair | Sam McKnight |
Make-Up Artist | Val Garland |
Post-production Producer | Deep Ved |
Offline Editor | Gregory Hayes |
Online Editior | Jiten Kalwani |
Online Editior | Dipankar Mitra |
Online Studio | After Studio |
Music Director | Mikey McCleary |
Editorial | Sudeer & Kiranjit |
Editing Company | AUTO EDIT |