| Titolo | The Big Move |
| Agenzia | NATION |
| Campagna | The Big Move |
| Cliente | Community CPS Credit Union |
| Marca | Home Loans |
| Data di Prima Diffusione/Publicazione | 2012 / 9 |
| Settore | Finanza/Assicurazioni |
| Slogan | The Big Move |
| Trama | Follow the story of a couple who decide to move their home loan to Credit Union of the Year. Find out more: http://www.moveyourhomeloan.com/ |
| Filosofia | At the heart of the campaign is a mocumentary-style story of a couple who, after feeling dissatisfied with their current situation, decide to move their entire home to the Credit Union of the Year. “We wanted to create intrigue and get people thinking about their own situation. We did this by using a larger-than-life demonstration of our couple literally moving to a better place.” Said Geoff Robertson, NATION Creative Director. |
| Problema | Against a background of a sluggish real estate market, Community CPS Australia has employed a new strategy to promote home loans. Targeting refinancers a new campaign, created by NATION, will engage homeowners with the suggestion that The Credit Union of the Year may be a better place for their home loan. Community CPS Australia was announced Money Market’s 2012 Credit Union of the Year Award winner in June. |
| Risultato | tba |
| Tipo di Media | Televisione |
| Editor | David Ngo |
| Audio Engineer | Matt McKenzie-Smith |
| Music Production | Christopher Larkin |
| Direttore della fotografia | Matt Salleh |
| Direttore della fotografia | Miles Rowland |
| Director | Nick Matthews |
| Agency Producer | Heather McBride |
| Agency Producer | Leona Cichon |
| Project Manager | Kirsty Allison |
| Project Manager | Esther Sterk |
| Art Director | Josh Mann |
| Art Director | Jordan Cole |
| Strategic Planner | Bruce Mackay |
| Strategic Planner | Greg Knagge |
| Creative Director | Geoff Robertson |