Heineken - "Ambush"

Bates 141 Singapore Singapore, Singapore

17873

Titolo	Ambush
Agenzia	Bates 141 Singapore
Campagna	Bottle Opener - Heineken
Cliente	Heineken
Marca	Heineken
Posted	Marzo 2001
Prodotto	Beer
Settore	Birre
Slogan	It could only be Heineken
Trama	"The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire.
Filosofia	"The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable.
Problema	Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience..
Tipo di Media	Pubblicita' su periodici
Market	Singapore
Creative Director	Aris Theophilakis
Copywriter	Camilla Bjornhaug
Art Director	Preben Moan
Agency Producer	Natarajan Vytheswaran
Direttore della fotografia	Erwin Olaf