Fund Texas Choice - "Abortion bus"

Anomaly Los Angeles

Anomaly Los Angeles Venice, Stati Uniti

672

Questo spot fa parte della collezione ACT Responsible

Marca: Fund Texas Choice
Paese: Stati Uniti

Cliente: Fund Texas Choice

Titolo	Abortion bus
Agenzia	Anomaly Los Angeles
Campagna	Abortion Bus: A Long Drive for a Fundamental Right
Cliente	Fund Texas Choice
Marca	Fund Texas Choice
Data di Prima Diffusione/Publicazione	2022 / 11
Settore	Istituzioni/Associazioni
Trama	Abortion is not always possible.
Filosofia	Abortion Bus is a game designed to raise awareness and funds for a nonprofit organization, Fund Texas Choice, dedicated to providing transportation, housing, and other necessary resources for individuals seeking abortion services outside of Texas. The game takes 23 hours to play, symbolizing the 23-hour round trip drive a pregnant South Texan has to make to access abortion services in the wake of the overturning of Roe V Wade by the US Supreme Court. We streamed the entire 23-hour long gameplay on Twitch to bring attention to the insanity of the lack of access to abortion care in Texas while also raising over $35,000 for Fund Texas Choice. Abortion Bus is more than just a game; it's a powerful tool for raising awareness and supporting a critical cause. The livestream and fundraising efforts contributed to the larger movement for reproductive justice, and brought attention to the challenges faced by individuals seeking abortion care in South Texas and beyond.
Tipo di Media	Case Study
Lunghezza	70 seconds
Creative	Brian Moore
Creative	Melissa Langston-Wood
Account Director	Michael Gobo
Project Director	Michelle Yee
Creative	Joel Fowler
Creative	Mike Lacher
Artista	Vukašin Kuzmanović
Creative	Adnan Aga
Executive Producer	Andrew Puzzuoli
Strategy Director	Will Millar
Strategist	Kimberly Van
Head of Business Affairs	Jana Nauman
Executive Director	Anna Rupani
Program Manager	Sahra Harvin
Development and Communications Manager	Jaylynn Farr Munson