Vodafone - "Totalitarian Regime"

Tabasco

Tabasco Kyiv, Ucraina

5672

Marca: Vodafone
Paese: Ucraina

Cliente: Vodafone

Titolo	Totalitarian Regime
Agenzia	Tabasco
Campagna	Totalitarian Regime
Cliente	Vodafone
Marca	Vodafone
Data di Prima Diffusione/Publicazione	2017 / 9
Settore	Servizi per la telecomunicazione
Trama	Mark Wilkins, an American film director and winner of the Cannes Film Festival, together with Tabasco creative agency shot a new video for Vodafone Ukraine, so that mobile operator could present a new tariff. The tariff is focused on communication on the Internet via 3G. The goal of the campaign is to transmit a trend, which is world widespread but new for Ukraine — almost complete transition from voice communication to the Internet. We noticed that when communicating through messengers and applications, we can do many other things in parallel. "The end of the era when the voice played the main role in communication", thought the creators of Tabasco agency and referred to the novel "1984" by George Orwell and Strugatsky brothers to get inspiration, and to Mark Wilkins — to make this idea real.
Tipo di Media	Televisione
Lunghezza	60 seconds
Creative Director	Alexander Smirnov
Creative Partner	Alexander Smirnov
Creative Group Head	Alexander Koptev
Art Director	Kirill Bondarenko
Producer	Anya Mikhaylenko
Producer	Olga Zhegulina
Client Services Director	Victoria Enkina
Group Account Director	Alena Novikova
Casa di Produzione	Family
Director	Mark Wilkins
Chief Operator	Dmitry Maksimenko
Director	Gryts
Executive Producer	Anastasia Bukovskaya
Producer	Dariya Stepanishcheva
Producer	Tatyana Kurmaz
Assistant Producer	Ulyana Tkachenko
Set Designer	Olga Zlobina
Costume	Patoka
Wardrobe / Stylist	Olesya Utina
Make-Up Artist	Svetlana Rymakova
Post Produzione	Wizard
Design Director	Kirill Martakov
General Director	Alexandra Barannikova
Head of Production	Nikolay Kashchenko
Supervisor	Andrey Stovbun
Compositor	Andrey Stovbun
Sound	Propeller studio