BETC Digital - "Graffiti Général"

BETC Paris

BETC Paris Pantin, Francia

Premi

11708

Marca: BETC Digital
Paese: Francia

Cliente: BETC

Titolo	Graffiti Général
Agenzia	BETC Paris
Campagna	Graffiti General
Cliente	BETC
Marca	BETC Digital
Data di Prima Diffusione/Publicazione	2014
Settore	Advertising Agencies
Slogan	BETC Graffiti Général
Trama	BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually.
Tipo di Media	Case Study
Lunghezza	124 seconds
Più informazioni	http://www.graffitigeneral.com/
Sound	Kouz Production
Executive Creative Director	Rémi Babinet
Account Manager	Rémi Babinet
Executive Creative Director	Stéphane Xiberras
Account Manager	Stéphane Xiberras
Account Manager	Miranda Salt
Creative Director	Ivan Beczkowski
Account Manager	Ivan Beczkowski
Copywriter	Romain Pergeaux
Account Manager	Eugénie Lefebvre
Account Manager	Xavier Blairon
Art Director	Loris Cormoreche
Account Manager	Caroline-Melody Meyer
Interactive Development	Thibault Dargeou
Account Manager	Charlotte de Bardies
Art Director	Julien Derreveaux
Art Director	Simon Franckard
Interactive Development	Maxime Montegnies
Interactive Development	Simon Doury