Titolo | Lamp Recycled |
Agenzia | Rethink Communications Inc. |
Campagna | Lamp |
Cliente | IKEA |
Marca | IKEA |
Data di Prima Diffusione/Publicazione | 2018 / 9 |
Settore | Utensili domestici, Mobili e giardinaggio |
Trama | 20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message. |
Tipo di Media | Televisione |
Lunghezza | |
Footage | Alter Ego |
Post Produzione | Rooster Post Production |
Creative Director | Aaron Starkman |
Art Director | Joel Holtby |
Copywriter | Mike Dubrick |
Production Company Producer | Anne-Marie Martignago |
Director | Mark Zilbert |
Direttore della fotografia | Todd Martin |
Casa di Produzione | Scouts Honour |
Editor | Marc Langley |
Editor | Nick Graves |
Editing Company | Rooster |
Colorist | Eric Whipp |
Color Assist | Mariya Guzova |
Special Effects / VFX | Fort York |
Agency Account Team | Caleb Goodman |
Agency Account Team | Sarah Riedlinger |
Agency Account Team | Marie Lunny |
Agency Account Team | Becky Rudson |
Sound Design and Mix | Vapor RMW |
Composer Producer | Ren Klyce |
Creative Director | Mike Dubrick |
Creative Director | Joel Holtby |
Creative Director | Ian Grais |
Creative Director | Chris Staples |
Strategist | Sean McDonald |
Strategist | Stacy Ross |
Line Producer | Rita Popielak |
Online lead | Ernie Mordak |
Audio Post Production | Mit Out Sound |