| Titolo | Right Side Up |
| Agenzia |
True North Inc.
|
| Campagna |
Right Side Up
|
| Cliente |
The Nature Conservancy
|
| Marca |
The Nature Conservancy
|
| Data di Prima Diffusione/Publicazione |
2012 / 5
|
| Settore | Environmental & Ecological Issues
|
| Slogan | When the Earth is Off Balance, So Are We |
| Trama | The challenge? To acquire one-time donors online for The Nature Conservancy. |
| Filosofia | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
| Problema | TNC had not been able to make online fundraising work successfully. |
| Risultato | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
| Tipo di Media |
Internet Ad / Banner
|
| Copywriter |
Caroline Blanzanco
|
| Art Director |
Maryah Arangio
|
| Account Director |
Matthew Brown
|
| Account Supervisor |
Meghann Kelley
|
| Other |
John Como
|
| Creative Director |
Daniel Brown
|
| Chief Creative Officer |
Tom Goosmann
|