Karolina Galacz
Executive Creative Director at VML (formerly VMLY&R)
Budapest, Ungheria
TitoloCinema Delivery
Agenzia
Campagna Cinema Delivery
Cliente Cirko Film
Marca Cirko Film
Data di Prima Diffusione/Publicazione 2015 / 5
Settore Media/Editoria
Trama People in Hungary don't watch local films anymore. For some inexplicable reason is a local that stood very little chance in the cinemas since no one has heard of its actors or directors.
People don't go the the cinema for a local film so this film went to them.
For this film we built a cinema delivery. You could order it via a website like a pizza for 7 people. The cinema delivery came and parked in the nearest spot to your home and you could watch the film.
Tipo di Media Case Study
Lunghezza
Market Ungheria
Creative Director
Creative Director
Copywriter
Direction
Art Director
Art Director
Digital Producer
Account Executive
Chief Creative Officer

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